Pure Retirement have released the following update (see below for details). Full product details from Pure Retirement are available here. Contact our team to discuss any cases or criteria in detail across their full range.
The Evolving Lifetime Mortgage Customer in Q1: A Demographic Snapshot
Delivering best outcomes for consumers begins with knowledge and understanding. Specialist lifetime mortgage provider Pure Retirement has shared insights from the lender’s own proprietary research around key demographic touchpoints from the first three months of 2026.
Financial advisers can use these insights to widen their knowledge around property type and value breakdowns, age trends, plan type preferences, and usage stats.
Scott Burman, Head of Distribution at Pure Retirement, said:
“These latest figures demonstrate the continued varied customer profile of those taking out lifetime mortgages in the early months of 2026, and challenges the misconception that these products are a last resort for lower socio-economic groups.
If anything, our latest findings show how these modern solutions are helping Britain’s middle classes to access their property wealth to improve their standard of living.”