Pure Retirement have released the following update (see below for details). Full product details from Pure Retirement are available here. Contact our team to discuss any cases or criteria in detail across their full range.
Q2 Equity Release Market Report Highlights Emerging Consumer Patterns
Pure Retirement’s latest quarterly Equity Release Market Insight report focuses on the key trends and headlines from Q2 2025. Learn about the emerging demographic and market trends from across the later life lending sector and gain insight into the Equity Release Council standards provided by the council’s Director of Risk, Policy & Compliance, Kelly Melville-Kelly.
Headline data and emerging patterns from the report include:
- 12% of new plans in Q2 were taken out by high value property* owners (*properties worth at least £700,000)
- 27% of new lifetime mortgages in Q2 were for debt and remortgage payments
- 58% of new plans were taken out on a joint lives basis in Q2
You can read this new report and Pure Retirement’s previous reports on the lender’s Market Trends section of the website.