Pure Retirement have released the following update (see below for details). Full product details from Pure Retirement are available here. Contact our team to discuss any cases or criteria in detail across their full range.
Understanding Today’s Lifetime Mortgage Customer with Pure Retirement
Later life lender Pure Retirement has reviewed 2025 data to offer financial advisers key insights into later life lending needs to help you better understand today’s market and the modern lifetime mortgage customer.
In the Lifetime Mortgage Customer Year in Review report, you’ll learn more about:
- Demographic shifts in gender and age shaping today’s borrowers
- Trends in low, mid and high property values across the market
- How customers used their loans during 2025
For example, the report reveals 64% of women were among single-life lifetime mortgage customers in 2025, which highlights clear shifts in who is borrowing.
You can view the Year in Review report in full and visit Pure’s website to find previous market trend reports on the later life lending market.